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find your perfect shade

Every quarter, more and more foundation shades hit the market.

In a past life, I was a product developer who learned the art of shade matching for beauty products.

With these tips I put together, avoid feeling overwhelmed and learn how to navigate and pick the perfect shade for you!

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How To: Find Your Perfect Foundation Shade


Finding the perfect foundation shade is essential for achieving a flawless makeup look. There are countless of foundation shades out there but how do you determine the perfect for you?

Select the right shade by knowing exactly what to look for:


This is the first step in finding the right foundation shade. Skin undertones can be categorized into three types – cool, warm, or neutral. If you have a cool undertone, your skin has pink, red or blue hues. If you have a warm undertone, your skin has yellow, peach or golden hues. And if you have a neutral undertone, your skin has a mix of warm and cool tones.


Your skin type will also affect the type of foundation you need. If you have oily skin, you may want to choose a matte finish foundation. If you have dry skin, you may want a foundation with a dewy finish.


When testing foundation shades, apply a small amount on your jawline or neck. This is important because the skin on your face may be a different shade than your neck or chest. Test several shades and compare them in natural light to find the one that matches your skin tone the best.


It is also important to test the texture of the foundation. Some foundations may be too thick or too thin for your skin type. Test the foundation on your face to see how it feels and looks on your skin.


Your skin tone may change slightly depending on the season. For example, you may be more tan in the summer months. Take this into consideration when choosing your foundation shade.


If you are having trouble finding the right foundation shade, don’t be afraid to ask for help. Beauty advisors at makeup counters or stores can help you find the perfect shade for your skin tone and type. I tend to look for those who resemble a similar color in shade as me, although not necessary.

Overall, finding the perfect foundation shade may take some trial and error, but following these steps should help save you time and money to find the right one for you. Click here to discover the process I use as my current everyday makeup routine.

P.S. I may receive a small commission if you purchase a product recommended in this post. 
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