I will always remember the mesmeric shock I felt when the images of Solange’s Hollywood loft first appeared on my screen. It literally took my breath away.
The Apartamento interview featured not just her space, but her story.
Let’s examine how Solange took her first condo and made it into something that reflected her. We will point out the lessons you can recreate in your own home to intentionally interior style like Solange.
The end result: a beautiful curation of space that truly connects with who we are.
HOW TO INTERIOR STYLE LIKE SOLANGE
Before we dive deep into the interiors of her condo, we can first examine the location.
The location alone is very telling about where Solange was in her life at the time she purchased it.
A condo in Hollywood is perfect for the young adult who has an interest in recording studios, restaurants and lifestyle businesses that Hollywood is known for.
It provides glamour, vibrancy and entertainment-centric culture that suited her buzzing career at the time.
Solange buying in Hollywood may suggest there was a number of elements that supported her lifestyle in the area. The convenience of close proximity makes traveling in Los Angeles a lot easier.
As well as the building, which provided security, amenities and a rooftop. All of which is very attractive to a young, artistic mother of one.
Tip: It is always a good idea to live close by to the places you frequent most. This will save you not only money but so much time!
COLOR PALETTE + BOLD CHOICES
To interior style like Solange means to embrace a warmer color palette. A warm color palette of deep burgundies, pinks, and beiges contributes significantly to the atmosphere of a space, creating a cozy and inviting ambiance.
- Conveys richness, sophistication, and warmth.
- Creates a sense of luxury and elegance.
- Adds depth and a touch of drama to the space.
- Can evoke a cozy and intimate feeling.
- Radiates warmth, softness, and a calming effect.
- Creates a gentle and nurturing atmosphere.
- Promotes feelings of romance and playfulness.
- Can add a sense of youthfulness and energy.
- Infuses the space with energy and vibrancy.
- Elicits feelings of warmth, enthusiasm, and creativity.
- Creates a lively and inviting atmosphere.
- Can stimulate social interaction and conversation.
- Provides a neutral base that complements the other warm tones.
- Evokes a sense of comfort, simplicity, and timelessness.
- Enhances the overall warmth without overwhelming the space.
- Creates a versatile backdrop for other colors to pop.
The rich colors that were both bold and balanced played intricately with the feminine curves of her custom-made furniture that captured the eye and shaped the space.
She played with details in hyper focused ways that were free-spirited. The two different styles could’ve been understood as reflections of her.
And yet, the overall tones were still calming. I could only assume it was for the soothing effect to counter what can often be a hectic and noisy creative career.
Tip: To decorate your space in an art deco style, you display your appreciation for the cultural arts. You have a weakness for glamour, details and rich colors. Seek out handmade or locally crafted items that contribute to ethical and sustainable practices. Invest in quality pieces that will last the test of time. Accentuate with detailed light fixtures, furniture, drapes, etc. in ways that respects the past but honors the future. The style is individualistic, elegant, bold and honest to who you are.
MIXING MODERN + VINTAGE
The building Solange’s condo was in had an Art Deco style. Perhaps she was attracted to that aspect and wanted to bring those elements into her space because her interiors were also categorized as Art Deco.
Her condo referenced the past with appreciation for modernity. It was a visual head nod to the expansion of civilization. This evidence is also displayed in her interior styling.
From historically Catholic imagery, to the face of President Barrack Obama, she blended the eras in ways that are fluid.
Tip: Explore local vintage shops, estate sales, flea markets, and antique stores. Look for timeless pieces such as mid-century modern furniture, vintage textiles, or classic decor items. Don’t be afraid to negotiate prices. If their inventory doesn’t speak to you, try online platforms like Etsy, Chairish, and 1stdibs. Their curated selections of vintage items often have a wide range of vintage pieces, allowing you to filter by era, style, and price.
Solange surrounded herself with black art which reminded her of herself, her upbringing and the community that raised her.
By layering her space with pieces that validated her story, she was reminded of where she has been and where she is going.
A personal shrine that honored who she is and what she cares about.
By keeping her walls, furniture and flooring within a calming palette, it gave way for her art pieces to make even more of a statement.
Now with little competition, they demanded the areas in which they were placed, commanding your eye.
Tip: Dawn your walls and countertops with art that reminds you of the good in your life, the memories you cherish and the people who helped create them. Adopt a curation mindset by carefully selecting pieces that hold personal significance. Avoid excessive accumulation by focusing on a curated collection that tells a meaningful story. Keep furniture, fixtures, linens, etc. within a certain palette that is neutral to help give these pieces of art larger respect. It will help to create drama in the room in ways that will uplift and motivate you.
MATERIALS + TEXTURES
The textures within this case study are definitely layered. When you layer different textures, it adds depth, visual interest, and a tactile dimension to space.
These aspects may’ve spoken to her sophistication and attention to detail. Her eclectic taste informs her ability to blend different styles and influences into something completely new.
She utilized soft textures in gathering areas which allowed us to see the home as a place to relax and unwind, creating a cozy and tactile environment.
In Solange’s condo, you could find the sleekness of black steel, the comfort of velvet, the reflective nature of lacquer.
With so many different materials and textures at play, they were easily sourced from various cultures and regions. It gave away how well-traveled and culturally aware Solange is. This contributed to a globally influenced design which became a playground for our eyeballs.
Tip: The contrast between soft and coarse elements adds visual interest and tactile variety to the space. Experiment with different materials to introduce diverse textures. Incorporate materials like wood, metal, glass, fabric, and stone. Combine patterned and solid textures to create a well-balanced look.
Solange’s first condo was modest in size at just 1,360 sqft (3 bedrooms and 1.5 bathrooms).
It speaks volumes about her ability to trim the fat and take what she needs. With just three bedrooms and a son of her own, she had limited space to work with and that feels very intentional.
It screams: work with what you have.
A small space provides lifestyle flexibility. This contributed to her finding a buyer fast when she became interested in selling.
The space was smaller than what celebrities of her caliber tend to go for, revealing her cautious approach to new chapters. Almost as if there is a tendency to take baby steps rather than jump all in.
Tip: Your space does not have to be large in order to make an impact. With a purpose, vision and intention, you can completely transform your small space into a hyper functional haven!
Now, this sector is one that I always find difficult to determine for our case studies. It’s hard to determine a home’s storage solutions and tidying systems when everything has been perfectly placed for the feature. However, I believe Solange did embrace minimalism. Interior styling like Solange means you pay attention to detail bleeding into everything you touch. She designs and lives intentionally. In addition, her unit was rather small which almost requires you to manage your possessions in ways that function well.
Tip: Go through each room and identify items that no longer serve a purpose, don’t bring you joy, or are simply redundant. Donate, sell, or responsibly dispose of these items. Before bringing a new item into your home, consider whether you’re willing to part with something else. This helps prevent unnecessary accumulation and encourages mindful consumption.